How the GPT Store Works (2025)
The GPT Store is the in-ChatGPT marketplace where people discover and use community-built GPTs (custom AI assistants).
What is the GPT Store?
The GPT Store is the in-ChatGPT marketplace where people discover and use community-built GPTs (custom AI assistants). Free users now have limited access (capacity-based), while creating/publishing still requires a paid plan or an enabled workspace.
OpenAI curates categories and a community leaderboard (e.g., Writing, Programming, Education), and every public listing goes through policy review. Publishing to the public Store requires a verified Builder profile.
How It Works
Browse & Try
Anyone with ChatGPT can browse and try public GPTs; free users have limited capacity.
Create
Plus/Pro and eligible workspaces can build custom GPTs through the visual GPT Builder.
Publish
Verified builder profile required; all listings are reviewed by OpenAI against platform policies.
Rate & Report
Paid users can rate GPTs; anyone can report issues through in-product Report option.
Why the GPT Store Matters
Real Democratization
No code required
You can build a GPT through the visual GPT Builder—define behavior in plain language, add knowledge, optionally connect tools/actions, then publish. No coding is required (coding is optional for advanced actions).
A Marketplace of Ideas
With signals that actually help
The Store highlights trending GPTs and categories so useful work surfaces fast. Ratings/reviews now act as a community signal—only paid users can rate (which helps reduce spammy brigading).
Clearer Path to Trust
And safer integrations
OpenAI reviews public GPTs against platform policies and gives users an in-product Report option. Builders must verify identity (name) or verify a domain to show an organization as the publisher.
Community Momentum
Not just hype
OpenAI's official guidance now documents the full publish flow (visibility, categories, compliance) and the "My GPTs" dashboard includes basic usage analytics and feedback routing.
Publishing Rules (2025)
Publishing rules are clear in 2025: to list "for Everyone" in the Store you need a paid plan (Plus/Pro) or an eligible Enterprise workspace and a verified Builder Profile (name or domain verification). Free-tier users can't publish.
Teams and companies can also share GPTs privately inside their workspace (separate from the public Store), which keeps internal assistants discoverable but controlled.
Ready to Explore?
Discover our collection of innovative GPTs designed to enhance your productivity and creativity.