For Builders: Ship with Confidence
Essential guidance for creating and publishing successful GPTs in the GPT Store.
Building Process
Verify Your Identity
Verify your name or domain to show as the publisher. Domain verification is also required when a GPT uses Actions that call external APIs.
Add Privacy Policy
Include a privacy policy for Actions to ensure compliance and build trust with users.
Secure Your Prompts
Keep sensitive data out of prompts and follow OpenAI's security best practices.
Iterate & Improve
Use usage analytics and feedback from the My GPTs dashboard to continuously improve your GPT.
Safety & Trust
OpenAI's human+automated review, reporting tools, and domain verification improve trust—but builders should harden prompts, validate inputs, and scope actions because attack research shows common weaknesses.
Security research in 2025 found many custom GPTs are still vulnerable to things like prompt-leaks and phishing—so following OpenAI's review rules and best practices matters.
Scope Your Actions
Carefully scope actions to only what's necessary and validate all inputs.
Avoid Prompt Leaks
Security research shows many custom GPTs are vulnerable to prompt-leaks. Follow OpenAI's review rules.
Validate Inputs
Always validate user inputs and avoid storing sensitive data in prompts.
Follow Best Practices
Adhere to OpenAI's official guidance for the full publish flow and compliance requirements.
Monetization, Honestly
Current Status
Revenue share is still pilot-only (U.S. invite). OpenAI pays selected builders based on usage/engagement.
Alternative Strategies
Design for ROI via product funnels, services, or internal impact today; treat Store payouts as future upside.
Workspace GPTs
Use workspace-only GPTs to unlock internal ROI (support, sales enablement, research).
Why It Matters Even More with New Models
Model upgrades (2025) make Store GPTs more capable out of the box and available to a wider audience. Free users can hit usage limits, but the Store experience—including discovery, categories, and review—now spans free and paid tiers.
This broadens reach for builders and utility for users, making it an exciting time to be building in the GPT Store ecosystem.
Ready to Build?
Join our community of successful GPT creators and start building the future of AI.